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AI Boosts Creative Industry Support

The Art of Success: Using Generative AI to Outmaneuver Rivals and Lead the Market

Cutting-edge Solutions for Creative Market Leadership

A leading global software company known for its creative and digital media solutions faced a significant challenge in managing the high volume of support tickets generated by its diverse and international user base. Many users, including designers, photographers, video editors, and marketers, rely on the company’s tools for their professional work. Delays in resolving issues were causing frustration and disrupting workflows, leading to missed deadlines and potentially impacting livelihoods. The company needed a scalable, efficient solution to ensure quick and accurate user support. Given the company’s reputation as a leader in creative and digital media solutions, the solution needed quick implementation while keeping the highest reliability standards in the industry.

Artfully Combining Mixed Mediums to Craft a Superior Experience

To address these concerns, the software company implemented NeuralSeek, a generative AI solution that integrates seamlessly with its existing support systems. The company’s products are powerful and feature-rich, so users often encounter complex issues requiring expert assistance. Timely and accurate support is essential to help users navigate these challenges without prolonged downtime. Powered by Amazon Bedrock, NeuralSeek was designed to deliver accurate, contextually relevant responses to user queries, enabling the company to maintain the high level of service its users expect.
NeuralSeek’s pay-per-answer model provided a cost-effective way to scale its support operations while ensuring that every response met the quality standards essential for supporting creative professionals. With a diverse and widespread user base across different time zones, the solution provided timely support around the clock. Prompt responses ensure that all users can continue their work regardless of location without unnecessary delays. By integrating NeuralSeek with the company’s Corporate knowledge bases and product documentation, the AI could quickly and reliably answer user questions, reducing the need for human intervention in many cases.

Drawing a Straight Line to Success with Scalable and Quick-to-Market Generative AI Solutions

Within two weeks of implementation, NeuralSeek became the company’s digital product support ticket expert, significantly improving the support team’s efficiency. The number of support tickets was reduced by 40%, allowing the company to provide faster, more reliable service to its users. Prompt and efficient customer support ensures high customer satisfaction and fosters loyalty. Users will likely remain loyal customers and advocate for the brand when they know they can count on quick assistance. This reduction not only eased the burden on the support staff but also ensured that creative professionals relying on the company’s tools could continue their work with minimal disruption.

Using Generative AI to Sculpt a Path Ahead of the Curve

NeuralSeek, with the power of Amazon Bedrock, transformed the customer support experience for this leading global software company, making it more responsive and efficient. The success of this implementation underscores the importance of innovative AI solutions in meeting the demands of a global, professional user base. This company was already the leader in the market; now, it will remain the leading innovator in the space because of its quick implementation of a strategic generative AI solution that provides quality responses while ensuring scalability.

Call outs

  • Enhanced Efficiency: A 40% reduction in support tickets within the first two weeks, leading to faster resolution times and improved user satisfaction. 
  • Cost Savings: The pay-per-answer model allowed the company to manage costs effectively while maintaining high-quality support.
  • User Empowerment: By providing quick and accurate answers, NeuralSeek helped users avoid workflow disruptions, enabling them to meet their deadlines and maintain professional standards.

Solution Components

Generative AI: Boosting Healthcare Efficiency

Healthcare Using Generative AI: Answering the Call for Efficiency

By Garv Khera

The Beginning of Better Care

In the Southwestern United States, a medical provider is a critical provider of specialized urological care, offering comprehensive services from routine check-ups to complex surgeries dedicated to enhancing and enriching patients’ health and well-being. They have employed numerous call centers to manage the high volume of inquiries efficiently. However, these call centers have struggled to handle the influx, leading to delays in medical care and increased stress for patients and staff. The medical provider implemented a solution leveraging IBM Watson through NeuralSeek to streamline their call center operations.

Dialing Up Innovation

The medical provider realized that an AI assistant could efficiently handle many patient calls using NeuralSeek. Leveraging IBM Watson’s advanced AI capabilities, they created an AI assistant capable of managing high volumes of customer interactions. The solution involved integrating NeuralSeek into the existing call center infrastructure, including setting up API calls to ensure seamless communication between the AI and the medical provider’s internal databases. Through NeuralSeek, the assistant could accurately transcribe medical terms and patient information during interactions, ensuring precise and relevant responses. This system automated routine inquiries such as appointment scheduling, accessing medical records, and prescription refills, freeing up valuable time for medical professionals to address more complex patient needs.

Optimal Operations Achieved

The implementation of NeuralSeek proved highly effective in improving the efficiency of the medical provider’s call centers. With the AI assistant handling many routine inquiries, the call centers could manage more calls without compromising service quality. The AI’s accurate handling of medical terms ensured precise patient information, making it easy for patients to schedule appointments and access their medical records without hassle. NeuralSeek also featured the capability to identify and redirect immediate emergencies to human call agents, ensuring that urgent medical issues received prompt attention. The streamlined and efficient call center system benefits current and new patients, offering shorter wait times and quicker resolutions for existing patients. In contrast, new patients find scheduling and obtaining medical support straightforward and stress-free.

A Healthier Horizon

The medical provider has significantly enhanced patient care by implementing NeuralSeek, leveraging IBM Watson’s advanced AI capabilities. By integrating this solution into their call center operations, they have streamlined the handling of inquiries, reducing wait times and ensuring precise responses through accurate transcription of medical information. This innovation supports the efficiency of their medical professionals in addressing complex patient needs and improves overall satisfaction for existing and new patients. As a result, their commitment to enhancing health outcomes through technological advancement is palpable, marking a transformative step forward in urological care delivery. 

Solution Components

AI Streamlines Insurance Claims

Transforming Insurance Claims with AI: Enhancing Accuracy, Speed, and Compliance Across Markets

AI-Language Translation Helps Insurance Co. Expand in Market Shares and Geographically

Accurate information is a differentiator in a competitive insurance market. That collects first notice of loss information from customers. Using a technical solution to gather essential information allowed the company to maintain high-quality service for current customers while attracting new ones because adjusters initiated settlements faster than before.

Generative AI that Avoids Leading Questions

The implemented software quickly trained the generative AI to request critical information without identifying blame or identifying the responsible party, enabling the company to uphold jurisdictional regulations and minimize legal issues. The “no-fault” regulations require questions, prompts, and clarifying statements to minimize accusations and avoid bias or blame when collecting and storing insurance claim information. After a short training period, the virtual agent collects claim information without asking leading questions.

Comprehensive Solution for the Competitive Advantage

Additionally, the solution gathers specific details for claims while automatically answering less common questions. It collects vital and private information while maintaining security. It uses approved company definitions and regulatory information. It provides control to avoid hallucinations.

Revolutionizing the claims process with IBM Cloud services, including Speech to Text, Watson Assistant, Watson Discovery, and NeuralSeek combined with Amazon Bedrock expedited the adjuster process. The generative AI gathers particular details while handling additional inquiries. This comprehensive solution has improved efficiency and enhanced the customer experience.

Safeguarding Policyholder Data with IBM, Amazon Bedrock, and Cerebral Blue Technologies

For an insurance customer, the use of generative AI that avoids hallucinations is imperative due to the critical nature of the information being processed. Insurance involves handling sensitive data and making decisions that can have significant financial and legal ramifications. If the AI were to produce hallucinations or generate inaccurate information, it could lead to incorrect assessments of claims, resulting in unjust outcomes for policyholders. By using IBM, Amazon Bedrock, and Cerebral Blue generative technologies, the company implemented a solution that minimizes hallucinations while accurately collecting first notice of loss information. The data shared and collected is protected and shared in regulated storage.

Generative AI

The integration of IBM Cloud services and NeuralSeek’s generative AI technology, backed by Amazon Bedrock, has completely transformed the company’s insurance claims process. The generative AI technology is capable of gathering essential information without any biases or leading questions, which has made the claims process faster and more accurate. This has also enabled the ability to adhere to “no-fault” regulations, thereby minimizing legal issues and ensuring fairness in assessments. Additionally, the solution has implemented robust safeguards against inaccuracies and hallucinations, ensuring the integrity of the information collected and the decisions made. The solution also offers multilingual capabilities that give a competitive advantage in the market. Finally, the comprehensive nature of the solution supports data security and privacy.

Call outs

  • Quicker assessment, settlements, and payouts on customer claim. 
  • Meet jurisdiction and regulatory compliance for accurate and timely processing of claim.
  • Collecting information to minimize the risk of miscommunication or errors.

Solution Components

Optimizing Workforce Management

Centralizing HR documentation for a Social Media Enterprise was Improved Through the Integration of NeuralSeek


The integration of IBM WatsonX and NeuralSeek brought about a significant transformation in centralizing HR documentation for a social media enterprise. The company was inundated with HR requests, causing disruptions in productivity and constant demands for assistance from employees. Recognizing the urgent need to streamline processes, centralize documentation, and efficiently address queries, the company set out to find a solution to streamline documentation to minimize HR requests and instead allowing HR to focus on building professional relationships.

Securing HR Transformation: Integrating Cutting-Edge Technologies with Data Security Focus

To achieve these objectives, the company leveraged cutting-edge technologies, including IBM Watson Assistant, Watson Discovery, and NeuralSeek, to develop a comprehensive solution. The primary objective was to create a sophisticated chatbot capable of centralizing all HR documentation and seamlessly facilitating communication within the HR department through custom Slack integration.

Prioritizing Data Security in HR Documentation Centralization

Amidst the implementation, ensuring data security remained a top priority. NeuralSeek’s robust security policies ensure the confidentiality of customer information, with all data encrypted using SSL/TLS. Importantly, NeuralSeek neither utilizes customer data for training nor shares it with any sub-processors. All user data and generated answers are exclusively owned and utilized by the customer.

Optimizing HR Efficiency and Empowering Employees through NeuralSeek Integration

The incorporation of NeuralSeek proved particularly impactful, significantly reducing disruptions caused by common HR-related inquiries and enhancing the department’s efficiency and capabilities. This innovative solution resonated strongly with younger employees, aligning perfectly with their preference for modern, intuitive technology solutions. It facilitated instant communication, provided consistent information, and empowered self-service, catering to their tech-savvy inclinations.
The seamless integration of the chatbot solution with the company’s existing HR systems and processes was a crucial aspect of the implementation. Leveraging IBM Watson Assistant, Watson Discovery, and NeuralSeek, the chatbot was meticulously designed to complement and enhance the functionalities of the pre-existing HR infrastructure. This integration facilitated a cohesive workflow, enabling efficient exchange of information and data between the chatbot and other HR components. Such meticulous attention to detail empowered prioritizing and compatibility of the solution with established systems, making it invaluable for organizations considering a similar approach.

Seamlessly Integrating Chatbot Solutions with Existing HR Systems

As a result, the successful implementation of the chatbot led to tangible improvements across HR employees, administration, and other staff members. The centralization of documentation emerged as a pivotal feature, enhancing organizational efficiency and streamlining workflows. Recognizing its indispensable role, the company fully embraced NeuralSeek as an integral component of their software suite, acknowledging its significant contribution to fostering a more streamlined and productive work environment.

Call outs

  • Centralized documentation  
  • Improved productivity

Solution Components

Enhancing Entertainment

Lottery and Digital Gaming Enterprise doubles down on customer experience improvements with IBM watsonx and NeuralSeek


For a gaming and lottery service provider, crafting captivating and secure online lottery experiences, such as interactive games, mobile applications, and e-commerce platforms, is essential to increasing customer engagement and boosting lottery revenues for the states and provinces they support. Accurate and timely responses to player inquiries are essential to maintaining positive end-user experiences in the fast-paced industry.
A North American lottery and digital gaming enterprise was facing challenges in quickly and consistently responding to players’ queries. The multi-state, multi-jurisdiction enterprise’s response time was hampered by the volume of inquiries it received and the specificity each answer required, per the local laws applied to each lottery and unique rules that applied to each game. Delayed response times resulted in player frustration. The speed of response was put further at risk by the near real-time changes in information such as winnings, winner announcements, and seasonal and other promotions. Ensuring that players received accurate and consistent information was paramount, as any discrepancies could lead to confusion and dissatisfaction, placing player engagement, and by extension gaming and lottery revenues, at risk.

Betting on AI capabilities with IBM watsonx, TechD and NeuralSeek

The gaming and lottery provider sought an AI enterprise technology provider to address its customer experience challenge. They leveraged the services capabilities of IBM Business Partner Technology Dynamics (TechD). TechD’s virtual agent-based solution design was based on NeuralSeek, a natural language AI platform designed to leverage Large Language Models (LLM) and corporate knowledge base, with IBM watsonx Assistant and IBM Cloud. This AI-based solution streamlined operations and provided players with dependable assistance. Through the virtual agent solution, players now receive specific answers on lotteries and online gaming platforms regardless of the time of day or the complexity of their questions.
NeuralSeek’s natural language response and built-in data analytics capabilities provide consistent and accurate responses to player queries in real time, including winner announcements and special events. Additionally, the TechD solution protects Personally Identifiable Information (PII) for thousands of players across multiple states and platforms.

“The virtual agent efficiently handled player queries across multiple state lotteries and online gaming platforms, reducing the workload on the customer support team by 40-60%. Players received immediate responses, leading to improved satisfaction and increased participation.”

                – Joy Marie Curtis, Senior Project Manager, Technology Dynamics, Inc.

The payout: Improved player satisfaction and operational efficiencies

The TechD approach solidified its customer’s position as a leader in the lottery and digital gaming industry, where player engagement and responsiveness are vital to boosting revenues for the states and jurisdictions it serves. The virtual agent not only helps accurately answer a high volume of queries, but it has also reduced the customer support team’s workload by 40-60%, redirecting their efforts to higher-value player-focused services and projects.

Call outs

  • 40-60% reduction in customer support team workload 
  • Improved satisfaction and participation as players received immediate responses
  • Virtual agent effectively and efficiently handles multiple states’ lotteries and online gaming platforms

Solution Components

Building Smart Cities in Urban U.S.A

Cities Implementing IBM watsonx and NeuralSeek to Increase Security and Protect Residents Privacy


A South-Central region city with a population exceeding 990,000 residents wanted to take intentional steps to become a smart city by implementing technology to address the challenges inherent in managing a large and growing urban population. The city aimed to enhance the efficiency of public services, optimize urban planning and infrastructure management, attract economic growth, manage traffic effectively, ensure public safety, promote resource efficiency, improve the overall quality of life for residents, foster innovation and competitiveness, and contribute to environmental sustainability. Recognizing the need for a technological leap, the city upgraded its virtual agent to IBM WatsonX with NeuralSeek, implemented on the city website. This transformation leveraged live data and embraced smart city initiatives to navigate the complexities associated with its substantial population, enhancing governance, economic vitality, and residents’ quality of life.

Safety in Synergy: Merging and Verifying City Department Data Efficiently with Technology

The old chat bot had all the data compartmentalized by different departments, the city had multiple virtual agents to maintain and because the departments data was silos the bot provided conflicting information, highlighting the importance of a coordinated and integrated approach to ensure uniform and accurate responses across various city services.

Commencing with the animal shelter department, the city promptly integrated fragmented data silos, leveraging IBM watsonx alongside NeuralSeek’s embedded analytics to scale its smart city initiative. In a matter of weeks, this innovative approach not only facilitated the seamless expansion of the virtual agent solution across various departments but also ensured residents received accurate, up-to-date information. By consolidating diverse chat bots into a singular virtual agent, the city not only resolved data discrepancies caused by departmental silos but also streamlined communication, providing citizens with a reliable source for inquiries spanning multiple city departments.

Implementing a live agent on the city website enhances public safety by providing real-time emergency updates, facilitating quick response to residents’ queries, and enabling tailored communication during crises. This dynamic tool fosters community engagement, optimizes resource allocation, and serves as a proactive mechanism for public safety campaigns, contributing to an informed, connected, and secure urban environment.

If the Solution Does Not Prioritize Privacy it is not Smart

One of the cornerstones of the initiative was ensuring the security and privacy of citizens while providing relevant information to residents and visitors. Leveraging IBM watsonx with NeuralSeek settings, protection and privacy was maintained. This commitment to security was the key metric in the overall success of the project. It built trust among residents, creating a secure and private digital environment for the city and its citizens.

Call outs

  • Prioritizing privacy in successful smart city solutions, exemplified by the commitment to citizens’ security through IBM WatsonX with NeuralSeek settings. 
  • Real-time updates, swift responses to resident queries, and tailored crisis communication, showcasing the practical benefits of smart city technology.
  • Emphasizing integrated data from multiple departments for accurate, efficient city responses.

Solution Components

Queries to Conversion

The Success Story of AI-Enhanced Sales


With 65 showrooms located in New York, New Jersey, Connecticut, and Pennsylvania, as well as three distribution centers and two service centers. Offering an ever-growing selection of categories like appliances and housewares, TV and video, mattresses, home furnishings, home and portable audio, computers, video games, smart home, car audio, outdoor living, and more.

Navigating a Web of Product Attributes with Nuanced Differences

Before integrating the Retrieval Augmented Generation (RAG) Generative AI Solution, the company’s sales team struggled to provide meaningful assistance to shoppers. Finding the right appliance for a customer was a time-consuming process. Many customers would become frustrated and force customers to sift through website content for specific information without human connection. This limitation not only hindered the online shopping experience but also failed to provide valuable insights into customer behavior.

Recognizing these challenges, the company sought a solution that could bridge the gap between online and in-store experiences while providing detailed product descriptions tailored to customer preferences.

Trailblazing Innovation in Online Retail and with Better Product Retrieval

A large family-owned appliance, television, electronics, and mattress store implemented IBM Watson with NeuralSeek to provide detailed and contextually relevant information to their sales team. Allowing their sales team to find the best product for their clients. RAG combines the strengths of both retrieval-based methods, which retrieve information from existing sources, and generation-based methods, which create new content. This allows the virtual agent to not only draw on a vast knowledge base for accurate and verified product information but also generate natural language descriptions tailored to the specific preferences and queries of online shoppers. The RAG solution ensures that the product descriptions are not only informative but also contextually appropriate, providing a personalized and engaging online shopping experience. Additionally, RAG facilitates scalability, allowing the company to efficiently handle a diverse range of product queries and maintain a competitive edge in the online retail landscape.

The payout: Improved player satisfaction and operational efficiencies

Sellers now have fast retrieval of natural language product descriptions and authentic information about in-store shopping to assist their clients. As more sellers used the virtual agent, the national retail company used NeuralSeek analytics to identify the most and least common product questions to refine product descriptions, optimize website content, and tailor marketing strategies, ultimately enhancing the online shopping experience, meeting customer expectations, and staying ahead of market trends. The combination of IBM Watson and NeuralSeek addressed immediate customer needs and positioned the company to make informed decisions based on a deeper understanding of its online shoppers, fostering a more responsive and competitive retail environment.

Call outs

  • Sellers have access to efficient and effective product description  
  • RAG assists in staying competitive in the online retail market by adapting and scaling operations as needed.
  • IBM Watson and NeuralSeek promptly addressed customer needs in a personalized manner, positioning the company to make informed decisions through a deeper understanding of its online shoppers.

Solution Components

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